Email Marketing – The key here is relevancy. Sure “pretty” and “pretty often” is important too; but it’s not OK to consumers to receive an email blast that does not provide them behavior-based offerings they want today (or may want tomorrow). Keeping up with your customers’ needs is 24/7. Plus adding the various devices from which they can receive your email means consumers want what is relevant to them at the time AND location they receive your message. Now that’s a pickle. But Gannon Solutions can help.
Gannon Solutions Blog 