There are so many different ways to refer to your consumers: guests, customers, clients, tribe, buyers and the list goes on. I like this way of looking at consumers as a village. It implies a relationship that draws from each other to thrive.
But to add to that, without strategy, execution, feedback and analytics it is almost impossible to have a business relationship with your village. Think about it. How on earth can you know what to distribute to your “customers” without first knowing them….relating to them? Harvest time is upon us and it is good to reflect upon that bounty before the winter comes. Get in touch with your village. Listen and communicate with them. Those are two sure ways that can only grow your business.