Today is Small Business Saturday. If you are a small business looking to grow your neighborhood following, today is your day. American Express has dedicated this day to assist mom-n-pop shops to compete in the Black Friday and Cyber Monday arenas. It’s not too late to hit your Facebook business pages, Twitter feeds and friends’ social networks. Resources are available to help you post and tweet with #shopsmall. See USA Today’s big press for small businesses. Enjoy YOUR day Mr. and Ms. Small Business while you get online and build your social media following.