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Welcome (again) to the World’s Digital Age

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Forbes’ 4 Principles of Marketing Strategy in the Digital Age repost is not a new article.  Rather, it is a reminder as we enter 2014 and beyond that the consumer…well, consumerism in whole…. has changed in our world due to the digital age.  As companies plan forward, we must also evolve to face an omnichannel marketplace where behavior and relevancy are primary pillars of our customers’ interest in product and services.  Are we messaging them in a way they want; when they want to be reached; and with how they want it delivered?  If we aren’t, be assured that someone else is.  And if you aren’t moving in that directions folks, pack it in now.  Playing catch up is far better than simply standing your ground…no matter how well it has worked in the past.  “In the digital age, brands are no longer mere corporate assets to be leveraged, but communities of belief and purpose.”   Read on….