A recent study that outlines how you can most effectively use each social network to connect with your customers.
A recent study that outlines how you can most effectively use each social network to connect with your customers.
The Professional Passion Entrepreneur
Harvard Business Review has reported that today’s workforce of 17 million independent workers should rise to 23 million by 2017. Those numbers speak of a growing number of full-time employees working as an independent contractors on off hours. Moonlighting, if you will. Why now? What has changed? Perhaps it is based on the recent years of economic turmoil. More workers find the need to supplement their salary to makes ends meet. Or possibly there is a fear of change management resulting in one’s unemployment with no fallback plan. Or is it shear entrepreneurialism with a constant curiosity for growth and challenge?
For me I say yes to all three. I’ve taken the entrepreneurial road as a weary traveler from corporate misfortune. I needed something else in my life that didn’t revolve around impressing the boss. It was time I began to impress myself. And as I take the next step to establish a full-time position back in some part of the corporate world, I think these many months of working on my own have given me an invaluable perspective on business, success and what I am looking for in my next challenge (surely not just a paycheck). The truth is that I am looking for more meaning in my work. The days of punching in and punching out are over. There just isn’t a time in my day or evening that I’m not thinking, rethinking and planning for some way to improve, sustain and perfect what I am doing.
You may think that I have lost perspective and balance in my life. Well I’d have to agree; but there you have it. Single, childless and no hobby leave me seeking fulfillment through friends, family and work. Turns out I’m not alone. People of my generation are seeking more meaning out of their careers…even at the risk of lowered salaries. This shift certainly isn’t how things were when I began working decades ago. It speaks to today’s GenX and GenY workforce. We now have the experience to be in positions of real power and influence. And I hope we are using that power wisely.
I’ve come across an infographic that sums up my position quite succinctly. I would love to know if you agree with it.
Quality customer service is one of the most appealing offerings any company can provide to its customers. Often forgotten or difficult to support, when any company makes a gesture of simple human touch, it will always strengthen the brand and it’s value. Basecamp did just that to me recently. I plan to stay a loyal customer to any company that treats me so well.
Thank you Basecamp.com!
A strong mobile strategy is essential for your business. But what presence will you build: a responsive website or a native app? It’s a hot debate, especially when resources are limited or you have existing web properties to consider.
It’s not a simple question with a one-size-fits-all answer. Since every company and business plan is unique, the mobile presence you need will depend on many factors. At Sourcebits, we’ve built a wide range of both responsive websites/web apps and native apps for iOS, Android and Windows.
To help you evaluate the mobile format that’s best for your needs, we’ve highlighted the pros and cons of responsive websites vs. native mobile apps. Consider these factors as you determine which is best for your business. And keep in mind — some companies have BOTH a responsive website and a native app, depending on their needs and resources.
If you’re going to build a website from scratch, our web engineers recommend you focus on a responsive design and build the mobile version first, as mobile browsing is on the rise and this is the smallest screen. You can then expand to larger screens — tablets and desktops.Responsive design should eliminate the fluff of the desktop experience so users can quickly access the content they want, otherwise you will lose them.
For more about responsive web design, download our free whitepaper here.
Native apps are far more popular among users – and amongst our clients. Despite being more expensive and time consuming to develop, the benefits often outweigh the cons.
Roughly 3 out of 4 (78%) of our clients have decided to build native applications vs. web apps. iOS tends to win out over Android, although many companies build apps for both operating systems. At Sourcebits, we have teams dedicated to each platform – and they have strong opinions about the pros and cons of Android and iOS. In an upcoming blog series we’ll share the heated debate that’s broken out between the teams, along with our tips and tricks for both platforms.
Looking at the chart above (source here), you can see the majority of users spend their time in native apps.
But that doesn’t automatically mean native is right for you. Carefully and holistically consider the combined factors of your targeted user experience, budget, mobile marketing plan, and overall business development. You want to get the best ROI for your money, time, and talent.
Posted originally on April 2, 2014 by Elliotte Bowerman is VP of Marketing for Sourcebits, a global leader in mobile app design and development. Sourcebits has created more than 500 products, including 30+ chart-topping apps. Clients include many top enterprises (SAP, Intel, Coca-Cola, P&G) and startups (Skyfire, Touch of Modern, Posterous, Twitpic). Subscribe to the Sourcebits newsletter for mobile tips and tricks.
I’ve had recent experience finding the right developer(s) to extend my network and body of client-opportunity. Business is a diverse marketplace, so having an experienced tribe of subject matter experts (SME) can make your business agile and ready to take on projects. All work doesn’t always have to fall within your company’s wheelhouse, but SMEs can help you quickly to meet the challenge. Plus fear can be a driver for failure. If you are a conscious learner with a ravenous hunger for each new lesson, fear is mute. There is nothing more frightening and exciting for an entrepreneur than walking into a project in an industry we personally know very little about. Having the proper network of SMEs means that you will likey have a connection to an industry, market with insights to measure success.
Today’s lesson: Craig’s List.
It’s not Craig’s List fault, per se, that they’ve developed a free platform for Creepers and Cons. It just so happens to be the perfect habitat for that species to thrive. However, Craig’s List can be useful for connecting your various “needs” with “solutions” if leveraged properly. For example, finding the right developer to build a site that looks good, works intuitively and drives traffic can be key to growing a business can be very difficult. It’s asking a lot. After all a visitor’s first impression can inspire them or deter them from moving forward and contacting your client. But how does one go about choosing the right person or developer? One way is Craig’s List. It is simply riddled with folks looking to offer their expertise. But be wary. Not everyone on Craig’s List is on the up and up. Still, not everyone is a narcissist looking for his or her next con. What to do? What to do?
From experience, I’ve learned a thing or two about seeking resources on Craig’s List. Here are some tested procedures that may protect you from falling prey to creepers and cons:
Boy that seems like a lot of work! Well, it is. You need to protect yourself. And importantly, you need to protect your clients who assume you are working on their behalf with the utmost in quality and ethical behavior. No one said being an entrepreneur was easy, but it is rewarding. Take the proper steps wherever you can and minimize the shortcuts. Shortcuts may get you there, but image where you may end up.
This is another lesson I’ve learned in a hurry. Fortunately I make mistakes quickly and learn from them immediately. Take my advice; you’ll save yourself a lot a grief and cash! Good luck friends.
Read more dubious advice here: Top Eleven Things I Have Learned in a Hurry
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Forbes’ 4 Principles of Marketing Strategy in the Digital Age repost is not a new article. Rather, it is a reminder as we enter 2014 and beyond that the consumer…well, consumerism in whole…. has changed in our world due to the digital age. As companies plan forward, we must also evolve to face an omnichannel marketplace where behavior and relevancy are primary pillars of our customers’ interest in product and services. Are we messaging them in a way they want; when they want to be reached; and with how they want it delivered? If we aren’t, be assured that someone else is. And if you aren’t moving in that directions folks, pack it in now. Playing catch up is far better than simply standing your ground…no matter how well it has worked in the past. “In the digital age, brands are no longer mere corporate assets to be leveraged, but communities of belief and purpose.” Read on….
I’m a Chrome user and have been since about 2012 or something. I think that’s when it launched. Google it. Before then I was a Firefox guy, but for the same reason really – bookmarks. Yup, bookmarks. Not just a redefined feature, a game changer for me. Plug-ins are cool too but the real story for me was that browsers now came with the ability to access those same bookmarks across all my devices. Across my Mac, home PC, work PC, iPhone, iPad, mini…the list goes on…I could access my bookmarks, which keep everything so very organized for me on the messy web, on any device. Wow, bookmarks.
You see my memory for certain things is unceasingly bad. Images I remember. Places? So-so. Names? Forget about it, to use the pun. In Yiddish I’m called katzisher kop. I’m not Jewish, but it means the forgetful one. And the only reason I remember that is because upon further investigation I found its literal translation apparently is “cat head”. Now that’s an image I can remember. Regardless, because my faltering memory I keep a list for everything in my life in a notebook for offline and in a bookmark for things online. Bookmarks keep me organized so I don’t lose neat stuff when I first see it.
The point is I have a bookmark entitled – Awesomeness. It is filled with what I believe are The Coolest web designs and articles I’ve come across. The commonality to them is parallax scrolling. (I Googled that one for you.) I love the way parallax scrolling lets designers tell stories on the web. Some from this list have won awards, some are a bit dated but they all still fascinate.
What brought about my total tangent of a post today was this professional article I am actually reposting. Parallax scrolling is thought of, in this Forbes article by Steve Cooper, to be a standard of 2014 web design. Its time has come. 2014 is going to be Awesomeness.
Today is Small Business Saturday. If you are a small business looking to grow your neighborhood following, today is your day. American Express has dedicated this day to assist mom-n-pop shops to compete in the Black Friday and Cyber Monday arenas. It’s not too late to hit your Facebook business pages, Twitter feeds and friends’ social networks. Resources are available to help you post and tweet with #shopsmall. See USA Today’s big press for small businesses. Enjoy YOUR day Mr. and Ms. Small Business while you get online and build your social media following.