With Walmart beginning a week early, this year’s Black Friday is already off to the races. This year’s shopping routine is a crapshoot, according to a post at Retail Customer Experience. For instance, more stores are risking opening their doors this year on Thanksgiving.“With more retailers opening their doors on Thanksgiving Day, 13 percent of U.S. consumers plan to shop on that day. However, a hefty 46 percent of consumers plan to shop on Black Friday (Nov. 29), as the day continues to be the prime focus for the bargain-conscious consumer.”Read more: The Big Lie About Shopping on Thanksgiving and Black Friday | TIME.com http://business.time.com/2013/11/21/the-big-lie-about-shopping-on-thanksgiving-and-black-friday/#ixzz2lfDKRiLV
So with all bets this week on big box stores, a smaller business should be doubling-down on the findings that our poll reveals: many shoppers will continue shopping weeks after Black Friday. Now is the time to activate social media channels to drive your already loyal followers, letting them know you are a sure thing. Shopping local hits fever pitch this Saturday, November 30 with American Express sponsored Small Businesses Saturday. Take advantage of all the marketing and promotions available. Join in and promote your business. Get the word out and cash in on this season’s gamble. It’s a good bet you will extend your social media without risk because there are many supported and organized campaigns nation-wide. Ride on their expense, and tap into their efforts.