Strategy in Social Media

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How’s your business’ social media strategy?  If you are like the majority of companies today, you still do not have a true strategy.  Econsultancy reports that 62% of businesses today do not have a content social media strategy, and most are not using outside resources.  That is hard to believe when you consider that 72% of every adult in the US is using some social media for everything; from finding a restaurant, to an outfit to wear, a new business opportunity or the inevitable posts to just let everyone know that your day is going “fantabulous”.  The latter post aside, consumers are perusing products to purchase in the social media marketplace.  At the same time B2B content marketers continue to adapt social as a key tactics to their company’s overall marketing strategy each year.  No matter what lens you are evaluating through, social media is constantly evolving.  It’s time we tap into these networks more strategically.

SimplySocial is just the resource to help us achieve our social media goals and leverage opportunities that are too often missed or misused.   Founder and owner Tyler Arnold has developed a new product offering that can help you extend your social presence and grow your business.  This affordable platform allows businesses to capitalize on content imagined by every employee as contributors.  But don’t worry; you are still in control of what hits the social media landscape with a simple hierarchy-based approval process. Unlimited “content contributors” may submit ideas to managers at no additional cost to the platform license fee.  Haven’t we all had a good idea or two that wound up getting lost in the back-and-forth banter between approval chains?  Or if you are a smaller business, that fun and interesting water cooler conversations that is enjoyed, good ideas being shared then forgotten because you had no easy tool in place to log them?  SimplySocial does just that.  Like its name implies, it is a social media content management tool that allows contributors to capture content for approval, scheduling and posting to the web.  Plus SimplySocial works in a campaign format so your brand is protected with thoughtful organization.

Social media is a viable delivery channel for new and loyal customers.  SimplySocial figured out how to make it, well, simple.

Contact SimplySocial today for a free demo.  Tell them Gannon Solutions sent you!

About SimplySocial

Founded by a small group of experienced technology entrepreneurs, SimplySocial has grown fast into a dynamic organization of world class talent. Each day, we work together to do what we love: deliver the best technology and service to customers, and challenge each other to learn and perform at the highest levels.

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